Understanding your shop insights

Insights show how many people find your shop on Underground Aquarium and what they do next. Open Insights in your shop dashboard. The page title is "Insights", with a 7 days / 30 days switch. It starts on 30 days.

What are the four numbers on Insights?

Each card shows the total for the chosen period and a small trend line. Hover over (or long-press) a card to see its one-line description.

How is a page view counted?

A view is counted when someone opens your shop's page. If the same person keeps reloading or comes back within 30 minutes in the same browser tab, that counts as one view, not many. Your own visits aren't counted. No personal details are stored: we keep a tally per day.

Only visits to your page on Underground Aquarium count. Views of your city page, state page or directory card don't count as page views.

What counts as a direction, call or website visit?

Taps on the three buttons in the contact box on your page:

• Directions: the green Get directions button
• Calls: your phone number (tapping it starts a call on a phone)
• Website visits: your website link

A tap is counted whether or not the person then completes the call or trip. The Get directions link inside Good to know, lower on your page, isn't counted, so your directions number may be slightly lower than the real total.

How do I read the daily chart?

Tap a card to choose what the chart shows. The panel title reads "[Card] per day, last [7 or 30] days", with the change against the period before on the right.

• Each bar is one day. The scale on the left shows the top value, the midpoint and zero.
• The line above the chart shows the most recent day, like "12 views on Mon, Sep 22 (most recent day · tap a bar for another)".
• Tap or hover over any bar to read that day instead.
• With 7 days, every day is labeled. With 30 days, a date label appears about once a week.

If there's nothing in the period, the chart says "No [views] in the last [7] days yet." with the tip "Share your page link or put the QR sign in your window. Every visit shows up here the same day."

What do "vs the 30 days before" and the arrows mean?

Every number is compared with the same length of time just before it:

• An up arrow and "25% vs the 30 days before" means 25% more than the previous 30 days.
• A down arrow means fewer.
• "Same vs the 30 days before" means no change.
• "New vs the 30 days before" means you had none in the previous period and some now.
• "No change" means none in either period.

How fast do the numbers update?

Views and taps show up the same day. Reload the page to see the latest.

What's the difference between Overview and Insights?

Overview gives the headline: People heading your way (directions, calls and website visits added together) and Looked you up (page views), starting on 7 days, plus your rating, followers, city rank and updates. Insights breaks each number out and charts it day by day, starting on 30 days. Both use the same data.

What is my city rank?

On the Overview, the In [your city] card shows where your page ranks for views among the listed shops in your city, for example "#2, most viewed of 6 shops, 7 days". It only shows a rank when your city has more than one shop and your page had views in the period. Otherwise it says "The only shop listed here." or "Ranks once people start viewing your page."

Do I get these numbers by email?

Yes, if you want them. Every Monday morning you get a weekly report with the week's page views, direction taps, calls, website visits, new followers and reviews, compared with the week before, plus your city rank and a tip. You can switch it off. See Shop notifications and emails.

How can I get more views?

• Complete your page: hours, phone, photos and a description. See Editing your shop details and hours.
• Post updates regularly so followers come back. See Posting shop updates.
• Print a poster with your QR code for the window or register, and add the badge to your website. See Posters, badges and promotions.
• Share your page link on your social accounts.

Common problems

"Your numbers couldn't load just now." Refresh in a moment. If it keeps happening, email support@undergroundaquarium.com and we'll sort it out.

My numbers are zero. New pages often start at zero. Share your link or put a QR poster up, and views appear the same day.

I visited my own page and the count didn't change. Your own visits aren't counted, and repeat visits within 30 minutes count once.

The numbers differ from my website's analytics. These only count visits and taps on your Underground Aquarium page, not visits to your own website from other places.

My directions number seems low. Only the green Get directions button is counted, not the link lower down the page.