Shop notifications and emails

Shop owners get alerts on the site and by email about the things that matter to their shop. Shops that haven't been claimed yet may get a few emails from us about their free page. Here's every one, when it arrives and how to control it.

What alerts do shop owners get?

Once you manage a shop, you can get four kinds of shop alerts. Each one appears in your Notifications (the bell) and is also emailed to the address on your account:

Every email says at the bottom: "You're getting this because you run [shop] on Underground Aquarium. Choose which shop alerts you get in notification settings."

What's in the new review email?

The subject is "New [N]-star review for [shop]" and the heading "You have a new [N]-star review". It shows your shop, the star rating, the reviewer's name and the start of what they wrote, then a reminder that "Shoppers read replies." The Reply to this review button opens the Reviews tab of your dashboard. In the bell, the alert shows the stars. See Replying to reviews.

What's in the listing report email?

When a shopper says something on your page is wrong, the email subject reads "A shopper says" followed by what they reported (for example, that your hours are wrong). It includes their note under "What they said" and the advice: "If it's right, update your listing so customers don't show up to a closed door. If it's wrong, there's nothing to do." Check your listing opens Hours & details.

The report also sits at the top of your dashboard's Overview until you tap I've fixed it or It's already right.

What are milestone alerts?

When your shop's total page views or followers pass a milestone, you get a celebration alert with the big number. A views milestone links to your dashboard with See your numbers. A followers milestone suggests posting and links to Post an update, since "Followers see every update you post."

What's in the Monday weekly report?

Every Monday from 8am Pacific time, each claimed shop gets one weekly report, as an alert and an email. The alert title reads "[shop]: [N] views this week", with direction taps, calls and website visits (and your city rank, when you have one). The email, titled "Your week on Underground Aquarium", shows:

• Page views this week, with the change from last week
• "You were the #[N] most-viewed of [N] shops in [city] this week" (only when your city has more than one shop and you had views)
• Direction taps, Calls and Website visits, each with the change from last week
• New followers (and your total)
• Reviews: your average and count, with any new this week
• This week's tip: the single most useful thing to do next, such as checking a shopper's report, answering reviews, adding hours or photos, posting an update or writing a description

The Open your shop dashboard button takes you straight there. You get one report per shop per week.

How do I choose which shop alerts I get?

1. Open your Notifications page (or tap the gear in the bell).
2. Open Choose what you get notified about.
3. Switch each of these on or off:
   • Your shop: new reviews ("Someone reviews a shop you run. In-app and by email")
   • Your shop: listing reports ("A shopper says your hours, address or details are wrong")
   • Your shop: milestones ("Your shop passes a views or followers milestone")
   • Your shop: weekly report ("Monday morning: views, calls, directions and a tip")

Turning one off stops both the alert and its email. Turning it back on only affects new alerts. See Notifications.

Which email address do shop alerts go to?

The email address on your Underground Aquarium account, the one you sign in with. Not the contact email you typed into the claim form, and not your shop's public email. To change it, change your account email. See Your dashboard and settings.

How quickly do shop alert emails arrive?

The alert appears in your bell straight away. The matching email is sent within a few minutes. If an alert is more than two days old and hasn't been emailed yet (for example, during an outage), it stays in the bell but isn't emailed late.

Why did my unclaimed shop get an email from Underground Aquarium?

Every independent fish store in our directory has a free page. If your shop publishes an email address (usually on its own website), we may write to it about that page. These emails:

• Read like a short personal note, not a mass mailing
• Tell you something true about your page that you can check, such as how many people opened it in the last month, recent reviews, or what shoppers spotted on your shelves
• May point out what's missing, like hours, photos or a description
• Include a personal claim link, so you can take over your page with one press. See Claiming your store.
• End with "You're getting this because your shop is listed in our free directory." and an Unsubscribe link

They stop as soon as your shop is claimed. There's a daily limit on how many go out, and the series can come around again after a while if nobody at the shop has claimed or unsubscribed.

How do I stop the outreach emails?

Tap Unsubscribe at the bottom of any of them. One click, no sign-in needed. Your shop stays listed. Read Stopping shop emails first, because unsubscribing blocks all our email to that address, not just outreach.

Do people who follow my shop get emails?

No. Followers get an in-app notification when you post an update, not an email. Reviewers get an in-app notification when you reply to their review.

Common problems

I'm not getting shop alert emails. Check your spam folder, and check the four Your shop switches are on under Choose what you get notified about. If that address ever used an Unsubscribe link from one of our emails, we can't email it at all: email support@undergroundaquarium.com to have it turned back on.

I get alerts in the bell but no emails. Same checks as above. Also make sure the email on your account is one you read.

I didn't get a weekly report this Monday. Reports go out from 8am Pacific. Check the switch for Your shop: weekly report. Only claimed shops get reports.

I claimed my shop but still got an outreach email. A message may already have been on its way. Outreach stops once the claim is approved.

The weekly report numbers don't match my dashboard. The report covers the last week. The dashboard's 7-day and 30-day views are rolling periods, so the totals can differ slightly.